PDF Download , by Christian J. Ward James J. Ward
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, by Christian J. Ward James J. Ward
PDF Download , by Christian J. Ward James J. Ward
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Product details
File Size: 4358 KB
Print Length: 205 pages
Publisher: Ward PLLC (December 20, 2018)
Publication Date: December 20, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07M98BDF3
Text-to-Speech:
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Amazon Best Sellers Rank:
#151,651 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is perfect a guide for anyone in business development to the C-suite. A simple step by step process where you'll uncover an actionable data strategy for any business. The author’s expertise and refined methodology is the playbook for data partnerships employed by the world's largest companies such as Facebook, Amazon, Uber, and Google. Read this book before structuring your own company's partnership model.
Data Leverage is a must read book for any B2B entrepreneur or executive. In a very straightforward way, the Ward brothers are able to lay out powerfully they data is the new currency of the 21st century and how you can implore strategies to help you embrace market opportunities through data. It this one of those great and important books that you will draw on in your career for years to come. Amazing book!
Very helpful information on how to protect our digital lives.
Look no further, the Ward brothers have created the holly grail of how an organization should be thinking when creating a data strategy. At a time where data is the most valuable resource for an organization, it's critical for companies to understand how to leverage this asset both from an internal and external prospective. Data Leverage has done a remarkable job of laying out an insightful guideline of how to set up the perfect Data Partnership. It's like having a CDO in the palm of your hands. In my opinion, this is a must read for anyone in the data, strategy and partnership space. It will certainly impact your company as well as your career!
Data Leverage is certainly a practical and informative, inside look on how digital data can be monetized as an asset, but the difference between this and other business books is that the authors go way beyond a theoretical explanation. They literally provide a detailed roadmap on how to identify, value, structure and maintain real world partnerships. This book should awaken every company to the value of the data they create and consume and should become required reading for strategy, data, partnership and business development professionals.
The Ward brothers have really delivered in this book! We have massive amounts of data that today we are not thinking strategically about. That has all changed! We're now building smart maps for how we will partner and create lasting and defensible data solutions.
Christian is a pioneer and visionary in the data world (always thinking years ahead!) and so it's great to be able to tap into his views on this all-important and emerging space.
Company data such as customer lists, transaction records, location data, social media and customer behavior patterns often prove to be among a company’s most valuable asset. But data is often little more than an after-thought.What are the best practices for identifying, valuing, leveraging and protecting data assets? That’s the subject of “Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships,†an eye-opening and highly readable new primer by former Yext CDO Christian Ward and his lawyer brother, James Ward.The Brothers Ward take their readers through the subject A-Z, with an eye towards helping managers understand what a company has in terms of data; how to work with it, especially in the age of the EU’s GPDR regulations; how to leverage it as a marketing aid; and how to add new revenue streams.The Wards are especially keen on data partnership models, a “1+1 = 3†approach that have helped such local leaders as diverse as Google, Apple, Yelp, Airbnb, Zillow, The Weather Co. and BankRate get ahead of the pack by incorporating relevant databases into their product, and also having their data highlighted by others. “Data partnerships are now at the center of the most successful business strategies,†note the Wards.To help companies strategize for partnering up, “Data Leverage†goes through “The DataSmart Method.†This is the Ward’s framework for understanding how data can be used; how much it is worth; how its usage can be maximized (by pushing for promotional support etc.); and how it can be protected.As a consultant and strategist, I have often preached the value of data, content and reselling partnerships to my clients. For me, this book adds a lot of meat and context to the issues involved, and goes into the “must read†category of business books.
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